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Kool cigarettes are currently produced by R. J. Reynolds Tobacco Company and they were put on the market in 1933. Their target audience was the sophisticated man. When people hear the word cool cigarettes they immediately associate it with the menthol taste. The only thing that menthol does is it numbs the mouth so the puffs are slower but the carcinogenic factors are still present. One of the celebrities who has been a chain Kool smoker was Nat King Cole. During the early year Kool has utilized penguins to market their cigarettes. In the 60’s they have dropped it but before cancellation it has taken on many roles, like doctor, chef, soldier.