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Salem cigarettes first appeared in 1956 and they are produced by R.J. Reynolds Tobacco Company. The uniqueness of this brand is that it was the very first one which has used filter-tipped menthol cigarettes. The name Salem comes from the location where R.J. Reynolds has set up their headquarters. Another uniqueness of this brand would be the fact that it uses a different menthol flavoring. Most tobacco producers use the mainstream menthol and Salem uses the Asian version of it. They were renowned to sponsor many different events across Asia, for example they have sponsored the Hong Kong Open, ATP Open and many different concerts in this region.